Monday, August 13, 2012

White Forest Home - WFH


An overview of the beloved White Forest Home.
WFH is a boutique homewares company that designs limited edition prints. Each wall print focuses on the beautiful qualities of colour, design principles, painted textures and typography - all my great loves.

The team at WFH began the journey with the intention of capturing the current industry trends that inspire us all. Their design intention was to bring smiles and light to our day, at an affordable price.

The team at WFH has a special place in their hearts for colour, "colour is our world and we can't wait to share our colourful vision".

One may ask how a company is always up to date with the latest trends, colour and themes. Each week they review the latest and greatest trends to capture a collection of prints that work for their current palettes whilst providing a timeless appeal. 

We are all to blame of falling in love with an artwork or even a pair of shoes one week and questioning the purchase the following season. This is the reason WFH prides themselves on providing timeless appeal through colour, trends and prints.

WFH is designed and printed in Melbourne. They print on a soft and subtle marked textured fabric, which is acid free and therefore lasts a lifetime and will not fade.

What is new on their blog?

The latest news from WFH is their most recent feature in Home Beautiful Magazine, September 12 Issue. "It is a feature about the geometric/Aztec theme which is so hot right now". Their Geo Tri prints (pictured below) have been very successful for WFH. "The colours are different and lovely and show a unique take on this trend." They describe the prints as "simplified shapes and repetitions" - with a POW of colour.













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