Adore Home Magazine April Edition

It is a true honor to be an official contributor to the April Edition of the Adore Home Magazine. You can see my contribution below and read the magazine in its entirety here.

Come and join in the fun on Facebook, click here.

Elle x

Freedom New Season Launch

Out today,  Monday 25 February ... Freedom's latest range. All will be on their website by the morning.  You all know how much I love chairs so I will definitely be checking this new collection out online, and in-store.

Remember when purchasing an item for your home, as fantastic as the fabric may look online, it is not a  good idea to make a purchase without seeing, touching and feeling the fabric.

Another sneaky peek at Freedom's latest collection in store from today. Jump on the website tomorrow to see the goodies from the new collection.

Here are some images from the shoot collection that was taken last week down at Custom's House in Sydney.

Is it too early to start shopping? ;)

Megan Morton styled last season's catalogue, I wonder who will style this one and what the focus will be. Stay tuned...

Via the lovely ladies at www.desiretoinspire.com

Elle x

White Forest Home - WFH

An overview of the beloved White Forest Home.
WFH is a boutique homewares company that designs limited edition prints. Each wall print focuses on the beautiful qualities of colour, design principles, painted textures and typography - all my great loves.

The team at WFH began the journey with the intention of capturing the current industry trends that inspire us all. Their design intention was to bring smiles and light to our day, at an affordable price.

The team at WFH has a special place in their hearts for colour, "colour is our world and we can't wait to share our colourful vision".

One may ask how a company is always up to date with the latest trends, colour and themes. Each week they review the latest and greatest trends to capture a collection of prints that work for their current palettes whilst providing a timeless appeal. 

We are all to blame of falling in love with an artwork or even a pair of shoes one week and questioning the purchase the following season. This is the reason WFH prides themselves on providing timeless appeal through colour, trends and prints.

WFH is designed and printed in Melbourne. They print on a soft and subtle marked textured fabric, which is acid free and therefore lasts a lifetime and will not fade.

What is new on their blog?

The latest news from WFH is their most recent feature in Home Beautiful Magazine, September 12 Issue. "It is a feature about the geometric/Aztec theme which is so hot right now". Their Geo Tri prints (pictured below) have been very successful for WFH. "The colours are different and lovely and show a unique take on this trend." They describe the prints as "simplified shapes and repetitions" - with a POW of colour.

My very own fabrics!

I have been designing fabrics since 2009, my second year at university and have used a process to transfer prints onto fabric by hand. Although this process does provide you with your print on a material it is very time consuming and not always never perfect. I began searching in Sydney for a company that was willing to print my designs on small rolls of fabric, without the large price tag - of course, no where was willing to do so.
Finally, I stumbled across a company in the US who is able to print onto almost any type of fabric for a very reasonable price, at any fabric amount!
Four weeks after placing my order, no only are my fabrics are now sitting in my hot little hands, they are also listed on the web for sale and can be made into any product possible. Let's think lamp shades, cushions, chair covers, bed spreads, curtains, book covers... the possibilities are literally endless.

 Below are images of the test swatches I had printed of 6 very basic prints.
I focused my attention towards basic designs as I was apprehensive about the printing process. However, now that I can see how fantastic the results are I cannot wait to display some of my more complex and interesting designs.

Please spread the word about the prints, show the pictures to anyone that may be interested in designs of any sorts. Feedback and requests are always welcome! Don't hesitate to send me an email at ellenjoannepollak@gmail.com

Watch this space for more exciting moments from Design, Form, Function in the coming days and a new Facebook group to make posting my blogs and inspirational images easier!

Big steps, it's time to start believing!