As I move further towards establishing myself in the creative
industry I am encountering topics of all kinds which have previously
been words, thoughts or actions I have bypassed.
For
me, the course was unintentionally summed up before it even began by
Annalise (the founder of &company), "knowledge is power". The course
and the topics that will be discussed over the four weeks are vital to
any company, but as a designer they are often things you do not wish to
occupy your time with. We just want to use our hands and be creative,
instead of being caught between pen and paper.
A
new initiative by &company falls under their workshop header. The
workshop entitled, Designing your day job, recognises the contemporary
importance of being a mini entrepreneur for one's self as well as a
designer.
Over four weeks the course covers
Intellectual Property with David Hughes from Griffith Hack, the retail
sector with Terri Winter of Top3 by Design, tax and bookkeeping with
Catherine McMurtie and finally the legal sector with Chris Chow.
Last
night began the first of the four sessions with David Hughes. The
session was a small group of 6 eager creative types accompanied by the
lovely Annalise of &company.
We listened and together
discussed; the basic concepts relating to intellectual property (IP)
(the who, what, when and how), the components of IP, their strengths
limitations and uses and discussed in depth the purpose of trademarks,
business names, copyright, registered designs and patents.
David
Hughes described intellectually property as "the intangibles". They are
those things you are not able to touch, hold or feel, but they are the
real value sources.
I cannot wait to hear Terri Winter next week!
A sneaky picture from last night's session...
That's a little of chatter for a blog that enjoys images so here are some images of &company's work.
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